There's Nothing Like This
The Strategic Genius of Taylor Swift
Artikelen konden niet worden toegevoegd
De titel kon niet aan je winkelwagen worden toegevoegd.
De titel kon niet aan je verlanglijst worden toegevoegd.
“Uit verlanglijst verwijderen” mislukt.
“Podcast volgen” mislukt
“Podcast niet meer volgen” mislukt
30 dagen Audible Standard gratis proberen
There's Nothing Like This
Koop voor € 17,42
-
Verteld door:
-
Candace Joice
-
Van:
-
Kevin Evers
Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?
In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.
Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is—a songwriting savant and a strategic genius.
©2025 Kevin Evers (P)2025 Ascent Audio