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Ethical Product Development

Practical Techniques to Apply Across the Product Development Life Cycle

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Ethical Product Development

Van: Pavani Reddy
Verteld door: Alicia Corts
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Product development teams today face an increasingly complex set of ethical problems. How do we protect user privacy? With whom should we partner? Who do we welcome into our online communities? How do we ensure online fairness? How do we keep our users safe? Too often, the first time we consider questions like these is after a complaint in the market - a painful and expensive starting point. At that point, all we can do is react. Instead, it's possible to take a proactive approach, baking an ethical framework into our product development process.

This book is a how-to guide that shows product leaders how to construct and apply a product code of ethics, to roll out the best possible solution, stay above the legal low bar and work with their extended team, including their customers, to raise and meet a higher bar.

"Companies are beginning to understand why innovation must be practiced responsibly. What leaders need now is the ‘how’: actionable, expert advice on embedding ethical practices directly into the product development process. This book is a great place to start." (Cennydd Bowles, designer, futurist, director, NowNext - the ethical design and futures studio)

©2020 Pavani Reddy (P)2020 Sense and Respond Press
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