- Mal wurden Ihre Rezensionen als "hilfreich" bewertet
- Science and Practice, ePub, 5th Edition
- Autor: Robert B. Cialdini
- Sprecher: Lloyd James
- Spieldauer: 12 Std. und 25 Min.
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
- Von Felix Am hilfreichsten 28.07.2015
Inspiring, entertaining and professionally educational
Rezensiert am: 13.02.2018
One of the best non-fiction books out there.
This book provides sound academic references on the fields of psychology, decision making and social behavior. The very relevant anecdotal evidence puts each pattern of human behavior into understandable context that enables the reader to process this vast amount of eye-opening information (and manages the impressive feat of making this a very entertaining read).
More complex topics are didactically broken down into digestible chunks that manage to involve the readers mind to analyze given case studies as they are explained by academic insight step-by-step.