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Felix Rizo-Patron

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A classic that gets updated at each edition

Gesamt
5 out of 5 stars
Sprecher
4 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 28.12.2019

The New Rules of Marketing and PR is an excellent overview of how things work nowadays. Pretty much all has changed it this field in the last 20 years.

The book illustrates all the possibilities you have to market yourself or your business; but, careful, it is not a "how to" book.

The New Rules of Marketing and PR is a classic that was first published in 2008. The content of this 6th edition is up to date. The reader could be more energetic though. Putting the speed at 1,25 helps.

learn to read the signs of comfort / discomfort

Gesamt
4 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 28.12.2019

Joe Navarro says that it is not realistic to say what a particular movement or pose mean in general. He says that it always depends on the context. He says that the only thing that we can read is if the other person is feeling COMFORT or DISCOMFORT. And that it is up to us to interpret what the meaning of this comfort / discomfort is.

He begins talking about the feet, then the legs, then hips, upwards... and finally the face. All is material to observe, they all say something.

Joe Navarro is a great reader and seems like a likeable guy. It is as if a friend is telling you what he knows.

Great audiobook, highly recommended.

straightforward

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 14.07.2019

This is what you will learn:
- A copywriter is a salesperson behind a keyboard.
- Copy should be urgent, unique, ultra-specific and useful.
- Your performance as a copywriter is based on sales generated, not originality.

Highly recommended for people that want to "sale" products, services, ideas, whatever

Book for creators who need a quick motiviation

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 10.04.2019

Some insights of this 85 minutes audio book are:

- Stop researching so much and just start
- Once we commit to action, the worst thing we can do is to stop
- Slay the dragon once, and he will never have power over you again

After hearing this audio I feel like continue working. So, the book fulfills its purpose I suppose.

The recomendations of this book are...

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 10.04.2019

- “Conquer your own mind” - look at things as they are.
- Do not be afraid of making enemies - they can also by usefull
- Bloodless wins are the quintessence of strategy

And lots of advice inspired on Sun Tzu (Art of War), Napoleon Bonapart and other masters of war strategy.

Also: great reader as in all Robert Greene audio books.

The 3 main topics of the book are...

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 10.04.2019

1 - Choose people in your life based on their strength of character
2 - Understand, accept and use your dark side
3 - Use your mortality to instill in yourself a sense of urgency

The reader of this book, as in all Robert Greene books, is superb.

the techniques were used on real hostage stories

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 11.08.2018

The techniques described in this book do not come from a classroom, they come of trial and error in situations of life and death.

Some techniques are:
Labelling - label what your counterpart is feeling
Mirrors - mirror them so they feel at ease
Open-ended questions - let them do the talk. Gather information.

actionable guidance and good process overview

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 11.08.2018

This book is great for inspiration on how to enhance sales. This book is interesting for newbis and also for those who are already familiar with marketing. The value of this book is that it gives actionable advice. Concise and easy to understand.

System for clarifying your message

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
4 out of 5 stars

Rezensiert am: 09.07.2018

The author seems to like systems. There is an interview with him from many years ago, on youtube, where he speaks of systems for writing novels. And this book is the same but for brand communication.

While reading the book I also worked, as Miller recommends, on the message of my brand. With good results.

This book has turned out very usefull for me. I therefore recommend it to every business owner or people in marketing.

Instrumente um Entscheidungen besser zu treffen

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 06.12.2017

Dr. Roberto ist ein renommierter Akademiker mit Beratungserfahrung in Firmen wie Apple, Walmart, Morgan Stanley, Coca-Cola, usw.
Die Inhalte sind gut strukturiert und verständlich. Er erzählt seine Erkenntnisse mit Enthusiasmus und man kann dadurch gut folgen.
Ich empfehle dieses Buch jedem der Entscheidungen treffen muss, und sich für Themen wie Wahrnehmungsverzerrungen und Gruppendynamik in Organisationen interessiert.