PROFIL

Gerd Graumann

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  • Hooked: How to Build Habit-Forming Products

  • Autor: Nir Eyal
  • Sprecher: Dave Wright
  • Spieldauer: 4 Std. und 44 Min.
  • Ungekürztes
  • Gesamt
    4.5 out of 5 stars 102
  • Sprecher
    4 out of 5 stars 90
  • Geschichte
    4.5 out of 5 stars 88

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

  • 5 out of 5 stars
  • Great resource

  • Von Gerd Graumann Am hilfreichsten 08.10.2017

Great resource

Gesamt
5 out of 5 stars
Sprecher
5 out of 5 stars
Geschichte
5 out of 5 stars

Rezensiert am: 08.10.2017

Eye opening! There is a lot of information in here that can be directly transferred into product development

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