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Influence

Science and Practice, ePub, 5th Edition

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Influence

De : Robert B. Cialdini
Lu par : Lloyd James
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À propos de ce titre

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini Erfolg im Beruf Management & Leadership Marketing & Vertrieb

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The speaker is excellent and gives an entertaining presentation and vocalisation without a dull moment.
The content of the audiobook is simply incredibly interesting, surprising and eye opening, even for someone who has some previous psychological knowledge and experience.
I have for instance always wondered, how people can justify the meanest, most unfair or even cruel things they do to each other, just so that they still can see themselves as a good person. And how can even a decent and good person do really bad things? Why do people decide the way they do? Why is there often so much irrationality involved, that even crystal clear arguments have no impact at all?
This book gives the most astonishing and fascinating answers about how our mind works, completed by evidentiary studies and psychological experiments. I have already heard it several times and certainly will refresh my memory from time to time again, because the findings have great practical use even in the everyday life.

Extremely good i every respect

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Great book, well structured and written. Very compelling.

Very well read by Lloyd James, too.

Most interesting

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The author describes how we are influenced by certain tactics backed by research and stories and also makes suggestions as to how we can oppose these tactics. I really good book!

Overall a good book!

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The way the book is written is fantastic. Once I started the audio book, I could stop. Be sure to be surprised all the time!

Great audio book!!

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Took me a long time to finally read this book. I had always kept off reading the book, because of what it says on the cover. Not the "Science & Practice", the other words. But "Science & Practice" it really is, because this book was written by a university professor. If I had known this earlier, I may have read it years ago. The book has probably achieved the status of a classic, so when it came out in its 5th edition I finally gave it shot and I was pleasantly surprised.

This book will change the way you see the world. It shows once again how highly irrational we humans really are. Many concepts may not be new to you, but having ideas backed up by research always helps becoming more consciously aware of them.

Probably a classic, worth a re-read, good narration, to the point, hands on.

Pleasantly surprised!!

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