AUTHOR

Nicolaj Siggelkow

Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School, University of Pennsylvania, where he also serves as codirector of the Mack Institute for Innovation Management. His research focuses on how firms are able to create and sustain competitive advantage and has been published in leading academic journals such as Strategic Management Journal and Organization Science. He has won more than 30 teaching awards and leads many executive education programs on strategy at Wharton. He works with companies around the globe to help them create their distinctive strategies. He has created several on-line courses on strategy and is a co-host for Mastering Innovation, a radio show on Sirius XM 132. He studied economics at Stanford University and received a Ph.D. in Business Economics from Harvard University.

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Connected Strategy

Building Continuous Customer Relationships for Competitive Advantage

By: Nicolaj Siggelkow, Christian Terwiesch

Narrated by: David Marantz

Length: 6 hrs and 58 mins

Release date: 20/10/2020

Language: English

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