Mr. Chanley is enthusiastic about his area of expertise, and the book is well suited for someone who (like me) has a superficial knowledge and wants to add depth and make connections.
The author wastes a lot of time 'selling' social media; if you have purchased the book, you presumably believe already that the subject is worth your time, so you can speedread the first 70 pages or so. After that the ratio of fact to enthusiasm improves in the reader's favor. I felt that this book would be far more valuable if edited more tightly. The author has a habit of tossing in sentences that don't benefit the reader or enhance the subject.
I believe I must speak for other business marketers in saying that Mr. Chaney's suggestions would benefit greatly from better demonstration of how to integrate the various media. Chapter 16, that should really be the payload, in which the author discusses how to use the various media to engage the marketplace, i felt was very thin. The book really needs a few sample marketing plans, showing how mixing social media with conventional marketing channels can boost sales. Possibly one for Retail, one for software/web business, one for professional service organizations and another for B2C.
The information there warrants 4 stars, there are a lot of tools, links and companies you will want to investigate if you are planning to use social media for your business. I gave it 3 stars for reasons above.
Please, Mr. Chaney, consider a volume 2 packed with detailed marketing plans laid out showing integration of Social Media for optimum effect!