Wir haben eine für Screen-Reader optimierte Seite erstellt. Um die Barrierefreiheit unserer Seite für Sie zu verbessern, bieten wir Ihnen eine einfacher zu navigierenden Seite an. Diese finden Sie unter der Web-Adresse www.audible.de/access.
The Tipping Point Hörbuch

The Tipping Point: How Little Things Can Make a Big Difference

Regulärer Preis:14,95 €
  • Details zum Angebot:
    • 1 Hörbuch pro Monat
    • 30 Tage kostenlos testen
    • Dann 9,95 € pro Monat
    • Jederzeit kündbar
  • - oder -

Inhaltsangabe

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behaviour, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.

Don't miss any of Malcolm Gladwell's books, articles, and interviews.

©2000 Malcolm Gladwell; (P)2000, 2005 Time Warner AudioBooks

Kritikerstimmen

"A fascinating book that makes you see the world in a different way." (Fortune)

Das könnte Ihnen auch gefallen

Hörerrezensionen

Bewertung

4.1 (59 )
5 Sterne
 (20)
4 Sterne
 (26)
3 Sterne
 (10)
2 Sterne
 (2)
1 Stern
 (1)
Gesamt
4.1 (37 )
5 Sterne
 (13)
4 Sterne
 (18)
3 Sterne
 (4)
2 Sterne
 (2)
1 Stern
 (0)
Geschichte
3.9 (36 )
5 Sterne
 (12)
4 Sterne
 (15)
3 Sterne
 (6)
2 Sterne
 (1)
1 Stern
 (2)
Sprecher
Sortiert nach:
  •  
    T. Handte 15.07.2016
    T. Handte 15.07.2016
    Bewertungen
    Rezensionen
    2
    2
    Gesamt
    Sprecher
    Geschichte
    "One of the most fascinating books I ever read"

    Tipping point is definetely amongst my personal must-reads (other books I consider in the section are Fooled by randomness, Essays of Warren Buffett (Cunningham), Extraordinary popular delusions and the madness of crowds, Manics Panics and Crashes, Thinking Fast and Slow just to give you a flavour of my taste). I was absolutely stunned by that vast accumulation of interesting observations and how Gladwell puts them together into an almost unstoppable listening experience (in book terms this would equal a page-turner). Loved it, will definitely re-read it as a book (so many passages I want to mark) and heavily recommend it to you. Thank you Mr. Gladwell for that wonderful book!

    0 von 0 Hörern fanden diese Rezension hilfreich
  •  
    Amazon Kunde 11.02.2016
    Amazon Kunde 11.02.2016
    Bewertungen
    Rezensionen
    5
    1
    Gesamt
    Sprecher
    Geschichte
    "Intertaining and informative"

    I've now listened to the book three times and every time i find more and more. My btain keeps firing on new ideas still weeks after reading it.

    0 von 0 Hörern fanden diese Rezension hilfreich
  •  
    Chrisiboy 01.08.2015
    Chrisiboy 01.08.2015
    Bewertungen
    Rezensionen
    4
    3
    Gesamt
    Sprecher
    Geschichte
    "Gerade für Vertriebler und Gründer spannend, aber z.T. nicht konkret genug"

    Sehr inspirierende und spannende grundlegende Gedanken, die mir als Gründer einige gute Ideen für eine anstehende Produkteinführung geben.

    Allerdings sollte etwas konkreter auf die Anwendung des Stoffes eingegangen werden, wie man Informatoren, Konnektoren etc in seiner Industrie finden kann

    0 von 0 Hörern fanden diese Rezension hilfreich

Missbrauch melden

Entspricht diese Rezension nicht unseren Richtlinien für Rezensionen oder ist in anderer Weise unzumutbar und sollte deshalb von unserer Website entfernt werden? Dann klicken Sie bitte auf "Bei Audible melden".

Abbrechen

Vielen Dank!

Wir werden die Rezension prüfen und das Nötige veranlassen.