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The Thank You Economy Hörbuch

The Thank You Economy

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Inhaltsangabe

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy-it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

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    Daniel S. 10.11.2016
    Daniel S. 10.11.2016
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    I hope you will read this Gary, eventhough this book has seen 👨many years. It has been very insightful. I listened to it - playing FIFA 17 - on 2X speed. I am pro optimizing and will use this knowledge and that info from your other books I haven't left a review on, yet - to start my gardening business at age 19. I am from Germany. I will be at the East Cost next year. Hope we'll meet.

    0 von 0 Hörern fanden diese Rezension hilfreich
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    Philipp 08.02.2016
    Philipp 08.02.2016
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    "Love it!"

    Gary is just great he goes off the script quite a bit but it always adds up to the value of this book. Great content.

    1 von 1 Hörern fanden diese Rezension hilfreich

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