Michael Gerber, the world's top business guru and best-selling author, shows would-be entrepreneurs how to get started, operationalize their winning idea, and design a business that will thrive. Got a great idea to start a business? So now what?
The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business.
The latest book in the Gerber franchise, The E-Myth Enterprise, fits neatly into a training program all entrepreneurs can use to fulfill their dreams.
©2009 Michael Gerber; (P)2009 HarperCollins Publishers