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Influence Hörbuch

Influence: Science and Practice, ePub, 5th Edition

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Inhaltsangabe

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini

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  •  
    Felix 28.07.2015
    Felix 28.07.2015

    Erzählen Sie anderen Hörern was von sich.

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    "Pleasantly surprised!!"

    Took me a long time to finally read this book. I had always kept off reading the book, because of what it says on the cover. Not the "Science & Practice", the other words. But "Science & Practice" it really is, because this book was written by a university professor. If I had known this earlier, I may have read it years ago. The book has probably achieved the status of a classic, so when it came out in its 5th edition I finally gave it shot and I was pleasantly surprised.

    This book will change the way you see the world. It shows once again how highly irrational we humans really are. Many concepts may not be new to you, but having ideas backed up by research always helps becoming more consciously aware of them.

    Probably a classic, worth a re-read, good narration, to the point, hands on.

    4 von 5 Hörern fanden diese Rezension hilfreich
  •  
    Spir-IT 18.09.2016
    Spir-IT 18.09.2016 Bei Audible seit 2016

    Spir-IT

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    "A must read ..."

    For every salesman and leader. Learn how to manipulate others by understanding their subconscious processes

    0 von 0 Hörern fanden diese Rezension hilfreich
  •  
    C Reinhard Bielefeld, Deutschland 16.04.2016
    C Reinhard Bielefeld, Deutschland 16.04.2016
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    "Extremely good i every respect"

    The speaker is excellent and gives an entertaining presentation and vocalisation without a dull moment.
    The content of the audiobook is simply incredibly interesting, surprising and eye opening, even for someone who has some previous psychological knowledge and experience.
    I have for instance always wondered, how people can justify the meanest, most unfair or even cruel things they do to each other, just so that they still can see themselves as a good person. And how can even a decent and good person do really bad things? Why do people decide the way they do? Why is there often so much irrationality involved, that even crystal clear arguments have no impact at all?
    This book gives the most astonishing and fascinating answers about how our mind works, completed by evidentiary studies and psychological experiments. I have already heard it several times and certainly will refresh my memory from time to time again, because the findings have great practical use even in the everyday life.

    0 von 1 Hörern fanden diese Rezension hilfreich
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    Felix Rizo-Patron Wien 16.02.2016
    Felix Rizo-Patron Wien 16.02.2016

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    "everybody should read/hear it"

    The stories are a very good way of illustrating the knowledge. The information is clear, well organised and extremely usefull. I will hear it again for sure.

    0 von 2 Hörern fanden diese Rezension hilfreich

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