It's the second fastest growing economy in the world, and all eyes are on it. But buyer (or seller) beware - India isn't simply "the new China". It's a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before.
But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome.
Fortunately, though, outsiders need look no further than Doing Business in 21st Century India, packed with everything one needs to know in order to understand and succeed in this emerging market.
©2008 Gunjan Bagla; (P)2008 Simon & Schuster