Took me a long time to finally read this book. I had always kept off reading the book, because of what it says on the cover. Not the "Science & Practice", the other words. But "Science & Practice" it really is, because this book was written by a university professor. If I had known this earlier, I may have read it years ago. The book has probably achieved the status of a classic, so when it came out in its 5th edition I finally gave it shot and I was pleasantly surprised.
This book will change the way you see the world. It shows once again how highly irrational we humans really are. Many concepts may not be new to you, but having ideas backed up by research always helps becoming more consciously aware of them.
Probably a classic, worth a re-read, good narration, to the point, hands on.